Directed and creatively led a multi-faceted campaign for Condé Nast Traveler x Visit Florida designed to drive tourism to some of the state’s lesser traveled destinations. At the center of the campaign was an illustrated map created by Mokshini, which served as an immersive hub for video content from three distinct Florida locations: 30A, Jacksonville, and West Palm Beach. A mix of influencer and editorial talent brought each destination to life, offering an insider’s perspective on the places, experiences, and hidden gems that make each location worth discovering. All of the content aggregated into a digital hub, creating a comprehensive destination guide with an IYKYK sensibility. Custom still images for the campaign were shot on film by me.
