For Explore Charleston’s premier sponsorship of the 2025 New Yorker Festival, I developed the campaign from winning pitch through final execution, leading the creative across an omni-channel package. Our concept explored Charleston through one of the city’s most iconic creatures, the Roseate Spoonbill, brought to life through 10 animated hand-drawn illustrations by Ilya Milstein. The illustrations became part of an immersive narrative article on newyorker.com, with a storybook narrative crafted by a New Yorker contributor, where the our Spoonbill travels across the screen as the reader scrolls through the story. The package also included a pre-roll video that played before every talk at the festival, as well as a branded panel celebrating Charleston and its creative community. To accompany this activation, I art directed a custom New Yorker tote bag that was distributed to attendees following the event.
